Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Build a high-conviction investment strategy by only investing in founders who are super fans of your expertise

Angel investors or VCs with established domain expertise and content presence

Long-term strategy, 3-5 years to see results

What Success Looks Like

Higher hit rate on investments by only backing founders with demonstrated commitment and domain alignment

Steps to Execute

1

Build substantial content presence in your domain expertise

2

Only take meetings with founders who actively seek you out

3

Require cold emails so compelling you want to invest before meeting

4

Look for evidence of deep engagement with your content

5

Reject warm introductions unless founder specifically requested you

6

Focus on 10%+ ownership in companies you believe will reach $10B+

Checklist

Established content presence and expertise
Clear investment thesis and domain focus
System for evaluating inbound interest quality
Discipline to reject mediocre opportunities
Process for evaluating founder commitment level

Inputs Needed

  • Domain expertise and content
  • Investment capital
  • Deal flow system
  • Time for content creation
  • Strong network for deal origination

Outputs

  • Higher conviction investments
  • Better founder-investor fit
  • Higher success rate
  • Reduced time spent on marginal deals

Example

“An investor only backs B2B founders who cold email with compelling investor updates and evidence they've studied the investor's content, resulting in multiple billion-dollar outcomes”