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My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Use visual data to systematically improve customer engagement and experience

Live event organizers, retail businesses, restaurants, any business with physical customer presence

3-6 months to see results

What Success Looks Like

Measurable increase in customer engagement duration, reduced early departures, improved conversion at key moments, data-driven experience optimization

Steps to Execute

1

Install or access existing security cameras with venue overview

2

Establish baseline by recording customer behavior patterns during events

3

Create systematic review process (daily/weekly) to analyze footage

4

Identify specific moments when customers disengage or leave

5

Correlate disengagement with specific activities or timing

6

Design interventions to address identified problem moments

7

Test interventions and measure impact through continued footage analysis

8

Scale successful interventions across all events/locations

Checklist

Do you have camera coverage of key customer areas?
Have you established regular footage review schedule?
Can you identify specific moments of customer disengagement?
Do you correlate footage insights with event programming?
Have you tested interventions based on footage insights?
Are you tracking improvements in engagement metrics over time?

Inputs Needed

  • Security camera system with venue coverage
  • Time allocation for regular footage review
  • Ability to correlate footage with event programming
  • Authority to make programming changes based on insights

Outputs

  • Specific insights about customer engagement patterns
  • Identified moments of disengagement or departure
  • Tested interventions that improve experience
  • Improved customer retention and satisfaction metrics

Example

Restaurant owner notices through footage review that customers frequently check phones and prepare to leave during 7-minute gap between appetizer pickup and entree delivery, then introduces tableside entertainment or appetizer course timing adjustment to eliminate dead time