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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Dominate retail distribution through obsessive attention to in-store execution

Consumer product founders selling through major retailers

Ongoing operational practice

What Success Looks Like

Products are perfectly displayed, stocked, and positioned in stores leading to maximum sales velocity and retailer satisfaction

Steps to Execute

1

Visit stores regularly to check product placement

2

Personally restock and fix displays

3

Learn retailer economics and priorities

4

Build relationships with store associates

5

Track and optimize shelf positioning

6

Monitor competitor activity in-store

Checklist

Products face-forward on shelves
No broken or damaged units visible
Correct flavors in correct spots
Inventory levels maintained
Staff relationships cultivated
Competitive intelligence gathered

Inputs Needed

  • Store access or relationships
  • Product knowledge
  • Time for regular visits
  • Understanding of retailer priorities

Outputs

  • Higher sales velocity
  • Better shelf positioning
  • Retailer partnership strength
  • Market intelligence

Example

“MrBeast badges into Walmart backrooms to restock his own chocolate, straightens displays, removes damaged products, and gives chocolate industry masterclasses in the aisles while restocking”