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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Scale CPG product from small regional chains to national distribution

Consumer packaged goods companies with proven product-market fit in initial stores

12-36 months for major retail expansion

What Success Looks Like

Systematic expansion from regional chains to national retailers while maintaining velocity metrics and profit margins.

Steps to Execute

1

Prove exceptional performance in initial 3-5 test stores

2

Document velocity metrics and customer feedback data

3

Expand within same chain based on performance data

4

Use success stories to approach similar-sized chains

5

Leverage smaller chain success to pitch major national retailers

Checklist

Consistent velocity metrics across all current locations
Documented case studies with specific performance numbers
Supply chain capacity to handle 10x current volume
Margin structure that works at retailer requirements
Brand story and social media presence that retailers value

Inputs Needed

  • Sales velocity data from current retail locations
  • Customer demographic and purchase behavior data
  • Competitive analysis of shelf space and pricing
  • Supply chain capacity and cost structure analysis
  • Brand awareness and social media metrics

Outputs

  • Prioritized list of target retail chains
  • Pitch materials with performance case studies
  • Supply chain scaling plan
  • Marketing support strategy for retail partners

Example

“Sprouted nuts company proved success in 70 Fresh Time locations, used data to secure meetings with Whole Foods and Sprouts, focusing on unique positioning and velocity metrics.”