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My First Million

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Convert high-value prospects who initially don't respond into confirmed meetings or partnerships

Business development professionals, entrepreneurs, content creators, or anyone trying to connect with busy, successful people

2-8 weeks per prospect

What Success Looks Like

Getting responses from previously unresponsive high-value prospects, converting cold outreach into meetings, and building relationships with people who receive hundreds of requests weekly

Steps to Execute

1

Send initial personalized outreach with specific value proposition

2

Wait 3-4 days, then send follow-up with additional context or social proof

3

Third follow-up after 1 week with different angle or recent achievement

4

Continue following up every 4-7 days with new information, questions, or opportunities

5

Maintain persistence through 8-10 follow-ups before considering the lead cold

6

Track all interactions and vary the approach each time

7

Don't take non-response personally - assume they're busy, not rejecting

Checklist

Research target thoroughly before first outreach
Personalize each message with specific details about their work
Vary the subject lines and messaging angles
Include social proof or mutual connections when possible
Track response rates and successful patterns
Set reminders for follow-up timing
Maintain professional tone throughout entire sequence

Inputs Needed

  • Target contact information (email, LinkedIn, etc.)
  • Research on target's recent activities, interests, achievements
  • Clear value proposition for the meeting or partnership
  • Social proof or credibility indicators
  • CRM or tracking system for follow-ups

Outputs

  • Higher response rates from busy prospects
  • Confirmed meetings with previously unresponsive targets
  • Built relationships with high-value contacts
  • Data on effective messaging approaches

Example

“A podcast host wants to interview a billionaire CEO. After initial outreach gets no response, they follow up 8 more times over 6 weeks, varying approaches from recent business news mentions to mutual connections to specific value propositions. The 9th follow-up finally gets a yes because it shows genuine persistence and preparation.”