Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Validate a business idea in under 48 hours using Facebook ads and direct customer research

Entrepreneurs who want to test multiple ideas quickly without significant upfront investment

1-2 days per idea validation

What Success Looks Like

Clear data on customer demand, pricing sensitivity, and acquisition costs within 48 hours, allowing confident go/no-go decision on business idea

Steps to Execute

1

Create 3 different video ads showing the concept from different angles

2

Set up Facebook campaign with $25/day per ad ($75 total)

3

Target 6-mile radius around intended location

4

Use instant forms to capture leads with basic info

5

Follow up with detailed typeform asking 15-20 qualifying questions

6

Track cost per lead and quality of responses

7

Make decision based on conversion rates and customer feedback

Checklist

Three distinct video ads created
Facebook ad account with $200+ budget
Target geographic area defined
Lead capture system set up (instant form + typeform)
Follow-up questions designed to qualify real demand
Success metrics defined upfront (cost per lead, conversion rate)
Timeline established for decision making

Inputs Needed

  • $200-300 testing budget
  • Basic video creation capability
  • Facebook ads account in good standing
  • Clear business concept to test

Outputs

  • Cost per lead data
  • Customer demographic information
  • Pricing sensitivity insights
  • Geographic demand patterns
  • Go/no-go decision with supporting data

Example

“Secret Pickle Ball concept tested with 3 videos showing empty warehouse. $75/day ad spend generated leads at $12 each. Detailed follow-up revealed 150 qualified members willing to pay $149/month, validating $22,000 monthly revenue potential.”