Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Create a problem slide that makes investors immediately understand the scale and urgency of what you're solving

Founders crafting investor pitch decks, especially B2C and healthcare companies

30 minutes to research and write

What Success Looks Like

Investor reads your problem slide and thinks 'wow, this affects way more people than I realized and I can see why they care about solving it'

Steps to Execute

1

Find the biggest credible statistic about your problem (industry reports, government data, academic studies)

2

Convert that statistic into human impact numbers (X million people affected)

3

Add personal story connection (founder experienced this, doctor treated thousands with this)

4

Write headline that hits you in the face with scale

5

Support with 2-3 additional data points if available

Checklist

Statistic is from credible source and recent
Number is big enough to represent venture-scale opportunity
Personal connection explains why you care
Headline is clear and punchy
No medical or technical jargon that confuses investors

Inputs Needed

  • Market research on problem prevalence
  • Personal or professional connection to problem
  • Supporting statistics from credible sources
  • Clear articulation of who suffers from this problem

Outputs

  • One powerful headline statistic
  • Personal story that creates emotional connection
  • 2-3 supporting data points
  • Clear problem statement investors can remember

Example

“Insomnia app founders research and find '25% of Americans have insomnia = 75 million people' then add 'including me, I had insomnia for years, tried pills but felt yucky, tried essential oils that did nothing, finally found something that worked.'”