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My First Million

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Systematically improve revenue per customer through strategic pricing changes

SaaS founders, e-commerce businesses, and subscription companies wanting to optimize monetization

Ongoing - change something every 3 months

What Success Looks Like

Revenue per customer increasing 15-30% annually through systematic pricing improvements without hurting conversion rates

Steps to Execute

1

Audit current pricing structure and historical changes

2

Implement regular pricing review schedule (every 3 months)

3

Start with low-risk changes like add-ons and localization

4

Collect willingness-to-pay data from customers

5

Test price increases with new customers first

6

Roll successful changes to existing customer base

Checklist

Current pricing performance baseline established
Add-on products identified and priced
International pricing researched for target markets
Price increase communication template prepared
A/B testing capability set up for pricing experiments

Inputs Needed

  • Historical revenue and customer data
  • Customer feedback and willingness-to-pay research
  • Competitive pricing intelligence
  • Technical ability to implement pricing changes
  • Communication plan for existing customers

Outputs

  • Higher revenue per customer
  • Optimized pricing structure
  • Better customer segmentation
  • Improved unit economics

Example

“SaaS company adds priority support add-on for 10% of base price, introduces Nordic market pricing at 30% premium, and raises base price 15% for new customers, resulting in 25% revenue per customer increase.”