My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Launch a premium-priced product in an existing market with superior quality
Entrepreneurs who want to create the 'Ferrari' version of an existing product category
2-5 years to validate and scaleWhat Success Looks Like
Product commands 35%+ price premium, achieves low churn rates, and finds its authentic audience through credible endorsement
Steps to Execute
Identify market with low-quality incumbents
Build genuinely superior product with premium certifications
Price 30-50% above market leaders
Prepare for years of slow/no sales while seeking authentic endorsers
Find credible authority figure whose audience matches your quality
Scale rapidly once authentic endorsement creates product-market fit
Checklist
Inputs Needed
- Significant capital for premium production
- Deep understanding of quality differentiators
- Long-term patience for market validation
- Network to reach potential endorsers
Outputs
- Premium-positioned brand
- Low price sensitivity customer base
- High-margin business model
- Defensible quality moat
Example
“Momentous created the highest-quality supplements but couldn't find buyers for years. Only when Andrew Huberman authentically endorsed them to his science-focused audience did sales explode 20x overnight.”