Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Playbooks

Create unforgettable proof that hijacks audience attention and memory

Marketers selling products with hidden or hard-to-explain benefits

Single campaign with lasting impact

What Success Looks Like

Demonstration becomes permanently lodged in viewer memory and creates viral sharing, like remembering fried egg drug commercial 20+ years later

Steps to Execute

1

Identify the core benefit or proof point to demonstrate

2

Find a dramatic, visual way to show this that seems impossible

3

Use physics and real-world elements people understand

4

Put yourself or authority figure at risk to show confidence

5

Make demonstration repeatable by audience

6

Connect demonstration directly to product benefit

Checklist

Can audience easily repeat the demonstration?
Does it show something seemingly impossible?
Will people remember it years later?
Does it create immediate emotional response?
Is there real risk or stakes involved?

Inputs Needed

  • Clear product benefit
  • Willingness to take risks
  • Creative production capability

Outputs

  • Viral demonstration video
  • Memorable brand association
  • Unquestionable proof of claims

Example

“Mini Katana swords couldn't advertise as weapons on social platforms, so hired 20 influencers to demonstrate sword cutting through fired bullets, creating viral physics demonstration that proved quality”