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My First Million

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Manage multiple potential buyers simultaneously to create leverage and maximize valuation

Startup founders with multiple acquisition opportunities

4-8 weeks during active negotiation phase

What Success Looks Like

Multiple term sheets arriving within the same week, allowing you to negotiate better terms by creating competitive tension

Steps to Execute

1

Start conversations with 10-20 potential buyers simultaneously

2

Narrow down to 5-7 serious prospects through initial meetings

3

Time follow-ups and materials to keep all prospects moving in parallel

4

Create urgency by setting soft deadlines for decisions

5

Use competing interest to improve terms without burning bridges

6

Close with best overall offer considering price, terms, and strategic fit

Checklist

Pipeline of 10+ potential buyers identified and contacted
Tracking spreadsheet for conversation status and timeline
Standardized materials ready for quick customization
Communication strategy for managing multiple relationships
Decision criteria beyond just valuation numbers

Inputs Needed

  • Comprehensive buyer target list
  • Dedicated time for relationship management
  • Legal counsel familiar with M&A processes

Outputs

  • Multiple term sheets for comparison
  • Improved valuation through competitive tension
  • Better overall deal terms and structure

Example

An AI startup manages conversations with Google, Microsoft, and Salesforce simultaneously, receives term sheets from two within the same week, and uses the competition to increase the final purchase price by 40% while negotiating better retention terms.