Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Transform existing offers to command premium pricing while increasing conversion rates

Business owners, marketers, and sales teams with existing products or services

2-4 weeks for analysis and redesign, ongoing optimization

What Success Looks Like

Doubling or tripling offer prices while maintaining or increasing close rates, leading to step-function business growth

Steps to Execute

1

Map current offer against value equation components

2

Identify all customer obstacles in each category (risk, time, effort, sacrifice)

3

Create specific solutions for each identified obstacle

4

Design bonus stack addressing remaining friction points

5

Implement guarantee strategy appropriate for business model

6

Test new offer structure with sales team

7

Optimize based on conversion data and customer feedback

Checklist

Dream outcome clearly defined and compelling
Credibility markers identified and incorporated
Time to first value minimized
Customer effort requirements mapped and reduced
All sacrifice points addressed with solutions
Guarantee type selected and implemented
Bonus stack created for objection handling

Inputs Needed

  • Current offer structure and pricing
  • Customer feedback and objection data
  • Competitor analysis
  • Sales team input on common obstacles
  • Customer success data and timelines

Outputs

  • Restructured offer with optimized value equation
  • Bonus stack for sales team usage
  • Guarantee strategy and implementation
  • Pricing strategy with justification
  • Sales script incorporating new structure

Example

“Weight loss business goes from $5 PDF to $2000 program by addressing grocery shopping, meal prep, social situations, and time constraints with specific solutions”