Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Launch and scale a newsletter to 7-figure revenue

Content entrepreneurs with industry expertise and 2+ years runway

3-5 years to significant scale

What Success Looks Like

100K+ engaged subscribers generating $18+ annual revenue per subscriber through advertising and products

Steps to Execute

1

Pick a niche you understand deeply with high-value professionals

2

Create daily newsletter addressing real information gaps

3

Grow organically to 50K+ subscribers before any paid acquisition

4

Implement content review process - print competitors daily

5

Start advertising only after proving engagement metrics

6

Scale paid acquisition while maintaining content quality

7

Implement business operating system around 5M revenue

8

Consider industry vertical expansion or direct monetization

Checklist

Can you write compelling content daily for 2+ years?
Do you understand your target audience's daily workflow?
Have you validated newsletter concept with 100+ test readers?
Do you have 18+ months of runway without revenue?
Can you commit to obsessive content quality standards?

Inputs Needed

  • Domain expertise in target industry
  • Writing ability or access to great writers
  • Understanding of target audience pain points
  • 18+ months financial runway
  • Willingness to work 7pm-11pm initially if employed

Outputs

  • Daily engaged audience in valuable niche
  • Predictable advertising revenue stream
  • Data-driven growth playbook
  • Potential acquisition target for strategic buyers

Example

“Starting newsletter for finance professionals while working Wall Street day job, growing to 250K subscribers organically, then scaling to 2M+ through paid acquisition while maintaining content obsession”