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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Playbooks

Create tradeable stock market for residential real estate ownership

FinTech entrepreneurs with real estate and technology expertise

3-5 years to establish market

What Success Looks Like

Platform with hundreds of properties trading actively, retail investors buying/selling shares daily, property operators getting rated and reviewed

Steps to Execute

1

Start by buying rental properties and selling shares directly

2

Build trading platform with liquidity mechanisms

3

Recruit local real estate operators to list properties

4

Implement review/rating system for operators

5

Scale to neighborhood-level property concentration

6

Expand to multiple markets

Checklist

Securities regulatory compliance established
Property acquisition and management systems built
Trading platform with order matching developed
Operator vetting and review system implemented
Insurance and legal structures for fractional ownership
Customer onboarding and verification processes

Inputs Needed

  • Significant capital for initial property purchases
  • Technology platform development
  • Securities law compliance
  • Real estate operations expertise
  • Customer acquisition strategy

Outputs

  • Liquid market for real estate ownership
  • Recurring revenue from trading fees
  • Real estate portfolio appreciation
  • Network of vetted property operators

Example

“Platform owns 100 houses in neighborhood, retail investors buy/sell shares like stocks. Local operator Sean gets 5-star reviews, builds reputation, can raise money for new properties easily.”