My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Bring back jingle marketing for modern brands using updated distribution channels

Consumer brand marketers, local service businesses, e-commerce companies

3-6 months to test and iterate

What Success Looks Like

Measurable increase in brand recall, organic sharing of jingle content, and ability to track phone numbers/URLs mentioned in jingles

Steps to Execute

Research competitor audio branding gaps

Create 3-5 jingle variations with different cringiness levels

Test on Facebook/TikTok with high frequency settings

Measure brand recall through surveys

Scale winning version across channels

Checklist

Brand name repeated 3+ times

Clear call-to-action included

Intentionally memorable (slightly cringe)

Under 15 seconds for social media

Different versions for different platforms

Inputs Needed

Music production budget ($500-5000)
Voice talent
Brand positioning clarity
Target audience definition
Distribution channel access

Outputs

3-5 jingle variations
Performance metrics by channel
Brand recall measurement
Cost per memorable impression

Example

“Local plumbing company creates '1-800-NO-LEAKS, call 1-800-NO-LEAKS, when your pipes break, 1-800-NO-LEAKS' jingle, runs on local radio and Facebook with high frequency targeting homeowners 35+”