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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Get micro-influencers to promote your app through cold outreach

App developers with limited budgets seeking user acquisition

2-4 weeks for first responses, ongoing for scaling

What Success Looks Like

Converting 5-10% of outreach attempts into paid partnerships that generate positive ROI

Steps to Execute

1

Identify fitness/relevant micro-influencers with engaged audiences

2

Craft DM starting with 'Paid promo?' to optimize preview text

3

Follow with brief app description and audience fit explanation

4

Expect 2+ weeks before getting first positive response

5

Analyze influencer's previous content for engagement quality

6

Assess comment section strength, not just view counts

7

Negotiate upfront payment based on predicted performance

8

Track ROI across different influencer tiers and adjust strategy

Checklist

Have clear app value proposition in under 20 words
Budget allocated for upfront influencer payments
System for tracking which influencers drive actual conversions
Ability to analyze engagement quality beyond just follower counts
Patience for low initial response rates

Inputs Needed

  • List of relevant micro-influencers in your niche
  • Budget for upfront payments (most won't do CPM deals)
  • App analytics to track conversion sources
  • Time for extensive outreach (expect low response rates)

Outputs

  • Steady stream of user-generated content promoting your app
  • Viral growth through social media algorithms
  • Predictable user acquisition costs
  • Network of influencer partners for future launches

Example

“Zach spent 2+ weeks getting first influencer response, paid upfront to fitness micro-influencers, analyzed comment quality not just views, scaled successful partnerships to generate millions in app revenue”