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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Build massive waitlist and early traction for health/wellness startup

Health startup founders targeting preventative care market

3-6 months for initial traction

What Success Looks Like

100k+ person waitlist, 3M+ website visits, $10M+ potential pipeline value within first few months of announcement

Steps to Execute

1

Position as '10x better version' of accepted solution rather than new category

2

Target preventative care angle vs reactive healthcare

3

Create premium but accessible pricing (under $500)

4

Build beautiful website that conveys premium experience

5

Leverage health influencer trends and cultural shift

6

Use exclusivity and waitlist to drive demand

7

Share traction numbers publicly to build momentum

Checklist

Clear positioning vs existing accepted solution
Pricing strategy balances premium with accessibility
Website and brand convey 10x better experience
Waitlist and exclusivity strategy in place
Content strategy aligned with health culture trends
Traction tracking and public sharing plan
Operational plan to handle scale when launched

Inputs Needed

  • Market research on customer frustrations with current solutions
  • Brand and website development
  • Operational plan for service delivery
  • Marketing strategy leveraging health trends
  • Waitlist management system

Outputs

  • Large qualified waitlist of potential customers
  • Brand awareness and market positioning
  • Validated demand for premium health services
  • Pipeline value for fundraising or revenue planning

Example

Superpower getting 100k waitlist by positioning as '10x better annual physical' for $499, riding health culture wave with beautiful branding