My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Force habit formation through controlled environment elimination of choice
People who want to establish healthy habits but lack self-discipline
42 daysWhat Success Looks Like
Participants leave with established healthy habits around sleep, diet, exercise, and mindfulness that persist after returning to normal life
Steps to Execute
Acquire defunct prison facility for cost efficiency
Install cold plunge facilities and remove hot water during certain hours
Eliminate WiFi except scheduled times
Provide only healthy food options (Brian Johnson diet)
Enforce lights out at 9:30pm
Create peer pressure through group activities
Charge significant upfront fee to create commitment
Checklist
Inputs Needed
- Defunct prison or similar facility
- Substantial upfront capital
- Licensed health professionals
- Legal compliance team
Outputs
- Established sleep schedule
- Cold exposure tolerance
- Improved diet habits
- Reduced screen dependency
- Enhanced mindfulness practice
Example
“A tech executive struggles with poor sleep, bad diet, and excessive screen time. They pay $10,000 to spend 42 days at Habit Island where choice is removed - cold showers only, no junk food available, WiFi cut at 9pm, lights out enforced. They emerge with established healthy routines.”