My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Identify and enhance overlooked customer interaction points for maximum impact
Any business with customer interactions, especially digital businesses, service companies, and retailers
One-time analysis with ongoing optimizationWhat Success Looks Like
Customers notice and remember your business because you care about details others ignore. Increased customer loyalty and word-of-mouth from small but thoughtful improvements.
Steps to Execute
Map every single customer touchpoint from first awareness to post-purchase
Identify touchpoints that every competitor handles the same boring way
Focus on moments when customers might be frustrated or bored
Brainstorm creative ways to make each forgotten touchpoint more awesome
Implement changes starting with easiest/lowest cost
Measure customer reactions and word-of-mouth generation
Checklist
Inputs Needed
- Time for thorough touchpoint mapping
- Team brainstorming sessions
- Small budget for implementation
- Customer feedback collection system
Outputs
- Enhanced customer experience at overlooked moments
- Competitive differentiation through attention to detail
- Increased customer stories and word-of-mouth
- Higher customer retention and loyalty
Example
“Car dealership realizes new owners open glove compartment for first time a week after purchase. Puts $15 Starbucks gift card with thank you note inside. Customers call it the best part of buying experience.”