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Cheaply access large college audiences when Facebook was campus-only
Entrepreneurs in 2005-2006 needing college demographic marketing
Historical - no longer applicableWhat Success Looks Like
Access to 30-40k student audiences for $10/day advertising spend
Steps to Execute
1
Identify high school friends at large state universities
2
Request their Facebook login credentials
3
Pay friends small fee for account access
4
Set up campus flyers through their accounts
5
Target largest possible audiences within $10/day budget
6
Customize messaging to school colors and themes
Checklist
Friends at target universities identified
Login credentials secured
Payment arrangements made
Flyer creative prepared
School-specific customizations ready
Inputs Needed
- Network of friends at large universities
- Small budget for friend payments
- $10/day advertising budget per school
- Creative assets for flyers
Outputs
- Large audience reach at low cost
- School-specific targeting capability
- Viral potential within campus networks
Example
“Selling colored iPod mini headphones to match school colors at University of Michigan, reaching 40k students for $10/day”