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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Enable systematic execution of creative hospitality ideas without bandwidth constraints

Service businesses, customer-facing teams, or any organization wanting to systematically improve customer experience

Ongoing operational system

What Success Looks Like

Frontline staff consistently execute creative customer experience ideas because someone dedicated removes execution barriers. Customer stories and word-of-mouth increase measurably.

Steps to Execute

1

Hire a dedicated person (the 'Dreamweaver') focused only on executing others' ideas

2

Position them in customer-facing areas to be accessible

3

Give modest budget without strict limits initially

4

Train all staff that they are ideators, Dreamweaver is executor

5

Track ideas executed and customer reactions

6

Scale budget and expectations based on results

Checklist

Dedicated role created with clear job description
Budget allocated (start with ~$25/hour wage + expense budget)
All staff trained on how to engage Dreamweaver
Tracking system for ideas and execution
Regular review of impact and spending

Inputs Needed

  • ~$25/hour for dedicated staff member
  • Modest expense budget for executing ideas
  • Staff training on ideation vs execution separation
  • Management commitment to the system

Outputs

  • Increased customer memorable moments
  • Higher staff engagement in customer experience
  • Word-of-mouth marketing stories
  • Competitive differentiation through experience

Example

“Restaurant server notices customer loves Biggie. Tells Dreamweaver. Dreamweaver prints and frames photos of Notorious B.I.G., replaces Miles Davis photos in kitchen for that shift. Customer has unforgettable experience.”