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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Build global distribution network by directly contacting every possible buyer

Early-stage companies with limited resources but strong product-market fit potential

6-24 months to build initial network

What Success Looks Like

Direct relationships with major retailers globally, orders from multiple countries, established presence in key trade shows

Steps to Execute

1

Research every major retailer and distributor in target countries

2

Create comprehensive contact database with buyer names and emails

3

Craft compelling cold outreach highlighting unique value proposition

4

Email every buyer daily with persistence but respect boundaries

5

Attend major trade shows to meet buyers face-to-face

6

Rent minimal presence (showroom cubicle) to appear legitimate

7

Follow up relentlessly on every lead and opportunity

8

Build relationships through consistent value delivery

Checklist

Complete database of retailers by country and category
Personalized email templates for different buyer types
Trade show booth or showroom space secured
Product samples ready for immediate shipping
Clear pricing and terms documentation
Follow-up system for tracking all conversations
Legal documentation for international sales

Inputs Needed

  • Product samples and specifications
  • Competitive pricing research
  • Trade show directories and buyer lists
  • Basic legal entity for international business
  • Minimal budget for samples and travel

Outputs

  • Network of global retail relationships
  • Understanding of market requirements by region
  • Validated product-market fit across geographies
  • Foundation for scaling operations

Example

Email every toy buyer at major US retailers daily for months. When Walmart buyer finally responds asking for showroom address, rent tiny Hong Kong cubicle, sleep under table, and present professionally despite minimal resources.