My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Build valuable digital likeness rights portfolio before market matures
Entrepreneurs with business development and legal background
2-3 years to establish rights portfolioWhat Success Looks Like
Portfolio of celebrity/athlete digital rights that generates recurring licensing revenue as deepfake technology scales
Steps to Execute
Create digital likeness license framework
Identify target celebrities/athletes/influencers
Partner with talent agencies (CAA, WME)
Sign initial rights holders to exclusive licenses
Build or partner for deepfake technology delivery
Create API for brands to license celebrity likenesses
Scale rights portfolio while market is open
Checklist
Inputs Needed
- Legal expertise for rights contracts
- Business development relationships
- Initial capital for celebrity advances
- Technology partnership or development
Outputs
- Exclusive digital rights to celebrity likenesses
- Licensing platform and API
- Recurring revenue from brand partnerships
- Defensible moat through rights ownership
Example
“Entrepreneur signs exclusive digital rights with 50 top athletes, builds API platform, LeBron James endorsements are generated via API for $50K/campaign without him leaving his house”