Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Launch a profitable online course using proven marketing and positioning strategies

Subject matter experts with audience who want to monetize their knowledge

3-6 months

What Success Looks Like

Successful course launch generating significant revenue with happy customers and low refund rates

Steps to Execute

1

Study marketing fundamentals (100 Million Offers, DotCom Secrets)

2

Research audience problems through direct conversations

3

Craft grand slam offer before creating content

4

Build landing page and test messaging

5

Create course content based on validated offer

6

Launch with cohort model for premium pricing

7

Implement upsells and down-sells

8

Transition to evergreen model

Checklist

Read core marketing books and applied principles
Conducted customer interviews to understand problems
Created offer that feels irresistible to target audience
Built and tested landing page copy
Developed course curriculum matching offer promises
Set up payment and delivery systems
Planned launch sequence and marketing campaign

Inputs Needed

  • Expertise in teachable subject matter
  • Existing audience or marketing channel
  • Time to study marketing fundamentals
  • Budget for tools and potentially paid advertising
  • Commitment to customer success and fulfillment

Outputs

  • Validated course offer and positioning
  • Professional course content and delivery
  • Automated sales and marketing systems
  • Recurring revenue stream

Example

“Expert creates YouTube course, studies marketing books, positions it as time-saving solution, launches at premium price point, does $2M in single week because offer was irresistible to target audience.”