My First Million
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Scale a physical wellness product from zero to $100M+ revenue
Entrepreneurs with wellness/lifestyle physical products seeking rapid growth
3-4 yearsWhat Success Looks Like
$100M+ annual revenue, 7-10x ROAS on advertising, profitable growth without external funding
Steps to Execute
1
Identify underserved premium market segment
2
Build basic MVP from readily available parts
3
Execute influencer seeding tour in concentrated area
4
Document social proof extensively
5
Scale with direct response advertising
6
Optimize customer acquisition costs aggressively
7
Expand into adjacent products
Checklist
Product solves real problem for affluent customers
Influencer network identified and mapped
Social media documentation strategy ready
Ad testing budget allocated
Customer support infrastructure planned
Supply chain can handle rapid scaling
Inputs Needed
- $50k+ initial capital
- Network access to influencers
- Basic product development capability
- Social media content creation skills
- Direct response advertising knowledge
Outputs
- Viral social proof content
- Profitable customer acquisition engine
- Strong brand association with influencers
- Scalable revenue model
Example
“Plunge went from $270k to $100M by seeding Andrew Huberman and health influencers, then scaling with Facebook/Google ads at 7-10x ROAS”