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Execute effective CEO interviews that build confidence and communicate key messages

CEOs, executives, and spokespersons preparing for media interviews

1-2 weeks preparation, immediate application

What Success Looks Like

Confident delivery, staying on message, providing specific metrics when asked, and maintaining positive energy throughout the interview.

Steps to Execute

1

Prepare key talking points and metrics in advance

2

Practice delivering numbers without looking them up

3

Develop pivot phrases to redirect from negative topics

4

Rehearse maintaining confident energy and posture

5

Anticipate difficult questions and prepare responses

6

Ensure internal alignment on major announcements

Checklist

Key metrics memorized and easily accessible
Talking points that pivot from defense to offense
Energy and tone appropriate for the message
Internal coordination on any news or announcements
Backup materials organized and accessible
Exit strategy planned for difficult moments

Inputs Needed

  • Current business metrics and performance data
  • Recent company developments and announcements
  • Potential negative topics or criticisms to address
  • Key messages to communicate
  • Interview format and expected duration

Outputs

  • Confident interview performance
  • Clear communication of key messages
  • Positive media coverage and social reaction
  • Stakeholder confidence in leadership

Example

“A tech CEO preparing for a major conference interview after recent controversies needs to pivot from defensive topics to growth metrics and future vision while maintaining executive presence.”