Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Playbooks

Decide whether to raise venture capital or bootstrap a profitable business

Early-stage entrepreneurs with functioning business models showing initial traction

6-12 months for initial decision, revisited at major growth milestones

What Success Looks Like

Making optimal funding decision that aligns with business potential and founder goals, avoiding premature scaling or missed opportunities.

Steps to Execute

1

Honestly assess total addressable market size and competitive dynamics

2

Calculate current unit economics and path to profitability

3

Evaluate whether competitive moats require scale to defend

4

Consider personal financial situation and risk tolerance

5

Model bootstrap vs. VC scenarios over 5-10 year timeline

Checklist

Business generates positive unit economics
Clear path to $50M+ revenue without requiring billion-dollar market
Competitive advantages don't require massive scale
Founders comfortable with slower but sustainable growth
Market timing doesn't require rapid expansion to win

Inputs Needed

  • Current revenue and growth metrics
  • Market size analysis and competitive landscape
  • Unit economics and contribution margins
  • Cash flow projections under different scenarios
  • Personal financial requirements and risk tolerance

Outputs

  • Funding strategy recommendation with rationale
  • Financial projections for chosen path
  • Risk assessment and mitigation strategies
  • Timeline for decision checkpoints

Example

University enrollment software company has $600K revenue, clear path to $50M, but limited competitive threats. Better to bootstrap for sustainable growth rather than raise for unnecessary scaling.