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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Close more sales at higher prices using strategic bonus delivery instead of discounting

Sales teams and business owners who currently use discounts to close deals

1-2 weeks to implement, immediate results

What Success Looks Like

Higher close rates without discounting, maintaining profit margins while increasing customer satisfaction

Steps to Execute

1

Create 7+ bonuses that address different customer obstacles

2

Present core offer first without bonuses

3

When prospect objects, identify specific constraint

4

Add relevant bonus to address that constraint

5

Continue adding bonuses until prospect converts

6

Give remaining bonuses as post-purchase surprises

7

Track which bonuses close which types of prospects

Checklist

Bonus stack created addressing all value equation components
Each bonus solves specific customer problem
Sales team trained on constraint identification
Post-purchase surprise delivery system established
Tracking system for bonus effectiveness implemented

Inputs Needed

  • List of common customer objections
  • Understanding of customer obstacle categories
  • Delivery capabilities for each bonus
  • Sales team feedback on closing challenges

Outputs

  • Structured bonus stack
  • Sales process flow chart
  • Objection-to-bonus mapping guide
  • Post-purchase delivery sequence
  • Performance tracking metrics

Example

“Software sales team stops giving 20% discounts, instead adds training bonus for time-constraint objection, integration bonus for effort objection, resulting in higher close rates at full price”