Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Playbooks

Create 1-2 hours of quality content that can convert casual visitors into fans

Early-stage content creators dealing with low initial viewership

1-3 months to build initial bank

What Success Looks Like

When someone discovers your content, they can consume 1-2 hours and walk away thinking 'I love this person' and become a committed follower, even if your overall numbers are still small.

Steps to Execute

1

Identify your 5-10 best content topics or story angles

2

Create high-quality pieces around each topic without worrying about immediate views

3

Organize content so new visitors can easily find and consume it sequentially

4

Aim for 60-120 minutes of your absolute best content

5

Test the experience yourself - can someone binge and become a fan?

6

Continue adding to the bank while promoting individual pieces

Checklist

1-2 hours of your best content available and organized
Content covers your core interests and expertise areas
Easy navigation for new visitors to find and consume content
Each piece in the bank represents your authentic voice and value
Bank includes mix of formats if applicable (stories, tutorials, insights)

Inputs Needed

  • Your best content ideas and personal stories
  • Time to create quality content without pressure for immediate results
  • Platform knowledge for organizing and presenting content effectively
  • Honest assessment of which content represents your best work

Outputs

  • Portfolio of high-quality content ready for new visitors
  • Psychological relief from small initial numbers
  • Foundation for future audience growth
  • Clear understanding of your content strengths
  • Confidence in your ability to convert visitors to fans

Example

“Business podcaster creates binge bank with: 3 best founder interviews, 2 personal failure stories, 2 framework explanations, 1 controversial take, and 2 actionable tutorials. New visitor can consume 90 minutes and understand the podcaster's value, personality, and expertise even though individual episodes only have 50 downloads.”