My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Create a cultural moment around taking action on opportunities
Entrepreneurs, creators, and anyone who needs a trigger to overcome hesitation
6-12 months to establish cultural relevanceWhat Success Looks Like
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.
Steps to Execute
Register 1234.org domain and create simple landing page
Document the concept: '12:34 = shoot your shot time'
Create social media content explaining the framework
Get influencers to participate by posting their 'shot' at 12:34
Build community around sharing 12:34 success stories
Partner with productivity/motivation apps to send 12:34 notifications
Track adoption through hashtag usage and domain traffic
Checklist
Inputs Needed
- Domain registration budget ($10-100)
- Simple website development
- Social media content creation
- Influencer outreach strategy
- Community management resources
Outputs
- Viral cultural moment around action-taking
- Community of action-oriented entrepreneurs
- Potential licensing opportunities for apps/brands
- Personal brand association with the movement
Example
“Launch by having Gary Vaynerchuk tweet at 12:34 about sending an important business email he'd been delaying. Include the hashtag #1234ShootYourShot. Get 10 other entrepreneurs to do the same over the first week, creating enough initial content to spark organic adoption.”