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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Magic Moment First Product Design

Design products by first identifying the single most impressive AI-powered experience, then building all other features to support and retain users attracted by that magic moment

Decision Rule

If a feature can't be demonstrated in a 10-second video or doesn't contribute to magic moment delivery or retention, don't build it

How It Works

Works because modern distribution requires viral content, viral content requires impressive moments, and retention requires substantial value beyond the hook

Failure Modes

Magic moment too complex to demonstrate quickly

No retention features beyond the initial wow

Magic moment doesn't align with target user's core needs

Focusing only on magic moment without building sustainable business

Example Decision

Cal could have built detailed nutrition tracking first, but instead focused on photo-to-calories as the magic moment, then added tracking features for retention