Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Mental Models

Farm vs Market Price Mental Model

When you own a cash-flowing business, ignore daily market price fluctuations and focus on the underlying business fundamentals, like a farmer would ignore random offers for their productive farm.

Decision Rule

If your business produces consistent cash flow and you know its fundamental value, ignore market volatility and focus on operational performance.

How It Works

Stock prices reflect market emotion and speculation, but business value comes from actual cash generation. Daily price movements are noise, not signal about business quality.

Failure Modes

Selling good businesses during market downturns

Getting distracted by price movements instead of business performance

Confusing paper wealth changes with actual business deterioration

Making emotional decisions based on stock ticker movements

Example Decision

Andrew's stock dropped 50% but the underlying business fundamentals remained strong. Instead of panicking, he focused on business operations and ignored the 'yokels at the fence' offering different valuations daily.