My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Visceral Gut Reaction Decision Making
For important decisions, bypass analytical pros/cons lists and tune into immediate emotional response to the decision statement
Decision Rule
State the decision clearly ('You are selling your company') and pay attention to your immediate gut reaction - yes, no, or uncertainty means don't act
How It Works
Your subconscious processes more information than conscious analysis and manifests as physical/emotional reaction
Failure Modes
Over-analyzing when gut is clear
Mistaking fear for negative reaction
Ignoring gut when it contradicts logic
Using gut for technical decisions requiring analysis
Example Decision
“Entrepreneur struggling with whether to sell company gets immediate 'yes' feeling when advisor states 'You are selling your company' and proceeds with sale”