My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Mental Models
Trust Over Accuracy Decision Rule
In advice-seeking, people often prefer trusted but potentially less accurate sources over more accurate but untrusted sources
Decision Rule
When building information products, prioritize trust-building features over pure accuracy optimization
How It Works
Trust reduces cognitive load and anxiety around decision-making, while accuracy without trust creates doubt and second-guessing
Failure Modes
Sacrificing accuracy so much that advice becomes harmful
Building trust through false credentials or fake testimonials
Assuming trust can substitute for basic competence
Example Decision
“Choose to show real names and photos of advice-givers rather than anonymous experts with higher credentials”