My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Total Addressable Mindset (TAM Thinking)
Always evaluate opportunities based on the maximum possible audience size, choosing only ideas that can theoretically appeal to 1+ billion people globally
Decision Rule
Before pursuing any content, product, or business idea, ask: 'Could this be interesting to a 7-year-old in the Philippines, a 25-year-old in the US, and a 40-year-old in the UK simultaneously?'
How It Works
Forces focus on universal human behaviors and interests rather than niche cultural references, languages, or demographic-specific concepts. Maximizes platform algorithm favorability by creating content with broad appeal signals.
Failure Modes
Sacrificing depth for breadth - content becomes generic and unmemorable
Missing profitable niches that are too small for TAM thinking
Cultural insensitivity by oversimplifying complex topics
Competing directly with every other creator chasing maximum reach
Example Decision
“Instead of creating 'Best Productivity Apps for Entrepreneurs' (narrow appeal), create 'Last Person to Leave Circle Wins $1M' (universal concept requiring no cultural knowledge or language to understand).”