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Conversion Rate Timing Decay
Customer interest and conversion probability decay rapidly with time, so optimal conversion happens at the moment of peak interest
Decision Rule
Always optimize for immediate response and minimize steps between interest and conversion
How It Works
Psychological momentum fades, competing priorities emerge, and customers forget their initial motivation over time
Failure Modes
Sacrificing quality for speed when customers need time to evaluate
Pushing too hard and seeming desperate
Not having systems ready for immediate response
Example Decision
“Replace 'book a call in 3 days' with 'AI agent calls you right now' because conversion drops 50%+ with each additional step and day of delay”