My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Savage vs Beautiful Execution Model
Two distinct approaches to business execution: 'Beautiful' focuses on craftsmanship and perfection; 'Savage' focuses on volume and speed. Most markets reward savage execution despite cultural bias toward beautiful work.
Decision Rule
Choose savage execution when: market rewards presence over quality, you've validated basic product-market fit, competition is limited, and distribution advantages come from volume. Choose beautiful when: brand reputation is critical, customers pay premium for quality, or winner-take-all dynamics reward best product.
How It Works
Savage execution captures market share through omnipresence, creates more feedback loops for improvement, and builds operational advantages through scale. Beautiful execution builds premium positioning but often at the cost of market share and learning velocity.
Failure Modes
Choosing beautiful in volume-reward markets
Savage execution without minimum quality threshold
Switching strategies mid-execution without clear reason
Applying personal aesthetic preferences to market dynamics
Example Decision
“Podcast company chooses to create 40 weekly shows with good-enough voice acting rather than 4 perfect shows, dominates search results and audience habits, sells for $50M+ to Spotify”