My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Market Selection Over Execution Excellence
The idea that picking the right market with good timing matters more than having the best product or execution
Decision Rule
Prioritize market opportunity and timing over product perfection when choosing what to build
How It Works
A rising market tide lifts all boats - even mediocre products in great markets outperform excellent products in poor markets
Failure Modes
Choosing competitive markets that seem obviously good
Focusing too much on product without considering market dynamics
Missing market timing by entering too early or too late
Example Decision
“Flow founders chose women's health tracking over other app categories because it was underserved despite having huge demand, rather than trying to build the best app in a competitive category”