My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Reaction vs Response Distinction
A cognitive model distinguishing between automatic emotional reactions and conscious, chosen responses to events
Decision Rule
When something happens, pause and ask: 'Am I reacting automatically or responding consciously?'
How It Works
Reactions are immediate, emotional, and often disproportionate. Responses are considered, chosen, and proportionate to actual impact
Failure Modes
Over-controlling emotions to the point of disconnection
Judging reactions as bad instead of just automatic
Taking too long to respond in time-sensitive situations
Example Decision
“Someone cuts you off in traffic. Reaction: honking, cursing, elevated heart rate. Response: acknowledging annoyance but maintaining focus on safe driving”