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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Mental Models

Push vs Pull Startup Experience

Distinguishing between startups where you're pushing against resistance versus being pulled forward by market demand

Decision Rule

Recognize when you're experiencing true market pull vs just easier pushing - pull feels fundamentally different

How It Works

True market pull creates an 'avalanche effect' where demand accelerates faster than your ability to satisfy it, versus push where you're always working to create demand

Failure Modes

Mistaking easier pushing for true pull

Not scaling fast enough when experiencing real pull

Burning out trying to create pull through pure effort

Example Decision

If you're closing $1M in contracts per week without working 10x harder, you're experiencing pull, not push - scale accordingly