My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Product in Search of Market Recognition
Identifying when you have strong technology or product capabilities but haven't found the right customer segment or use case that will pay sufficiently for the solution.
Decision Rule
If you have impressive technology but struggle with sales cycles, pricing, or customer adoption, focus on market fit rather than product development.
How It Works
Helps entrepreneurs avoid technology-first trap where they build impressive solutions for problems customers don't prioritize enough to pay for.
Failure Modes
Abandoning good technology too quickly due to initial market challenges
Continuing to build features instead of testing different market segments
Assuming product quality alone will create demand
Example Decision
“AI video dubbing technology works well but education customers have no budget. Pivot to acquiring existing dubbing services with paying customers rather than pursuing new customer acquisition.”