My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Owner Psychology as Business Root Cause
All business problems ultimately trace back to the psychology, fears, and mental blocks of the business owner
Decision Rule
When diagnosing business problems, keep asking 'why' until you reach owner psychology rather than stopping at surface tactical issues
How It Works
Owner psychology drives hiring decisions, spending priorities, risk tolerance, and strategic choices that create all downstream business outcomes
Failure Modes
Focusing on tactical fixes while ignoring root psychological causes
Blaming external factors instead of examining owner contribution
Avoiding difficult psychological work in favor of easier technical solutions
Example Decision
“Company has slow growth → bad paid acquisition → inexperienced hire → owner won't spend on talent → owner fears overspending due to past experiences”