My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Multiple Ways to Win Decision Framework
When evaluating business decisions, identify one core reason for the decision, then catalog all additional ways it could benefit you and ways it could hurt you, proceeding if benefits outweigh risks
Decision Rule
If there's one clear core reason plus multiple additional benefits, and the potential downsides are manageable, proceed with the decision
How It Works
Reduces decision paralysis by acknowledging uncertainty while ensuring multiple paths to success. Creates optionality and redundancy in business decisions.
Failure Modes
Overcomplicating simple decisions
Not properly weighting the core reason vs secondary benefits
Ignoring low-probability but high-impact risks
Using this to rationalize obviously bad decisions
Example Decision
“Acquiring the blog company: core reason was getting traffic and a leader, additional benefits included SEO improvements, display ad revenue increases, and content creation capability.”