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Would You Text Me About This Test
Content quality filter asking whether you'd personally share this information with a friend via text message
Decision Rule
Only publish content that passes the 'would I text this to a friend' test
How It Works
Mimics natural human interest and sharing behavior to filter out boring or irrelevant content
Failure Modes
Personal interests may not match audience interests
Test becomes too restrictive and limits content volume
Overthinking the test rather than using intuitive judgment
Example Decision
“Newsletter considering story about obscure blockchain regulation - founder asks 'would I text Ben about this?' Answer is no, so story gets cut despite being 'newsworthy.'”