My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Business Problems Are Usually Imagination Problems, Not Capability Problems
Most businesses could implement AI solutions if they knew what was possible, but they lack awareness of potential applications rather than ability to execute.
Decision Rule
When businesses aren't adopting new technology, first assume it's a knowledge/imagination gap rather than capability or resource constraints.
How It Works
People can only pursue solutions they can envision. Without examples and case studies showing what's possible, they default to status quo even when better solutions exist and are achievable.
Failure Modes
Assuming people know what's possible but choose not to act
Building more powerful tools when education is needed
Focusing on capability when imagination is the constraint
Underestimating the power of concrete examples
Example Decision
“Instead of building more AI tools, create a case study marketplace showing businesses exactly how others used AI to solve similar problems, driving adoption through inspiration rather than innovation.”