My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Everyone is the Hero of Their Own Story
Every person, regardless of their actions, views themselves as acting righteously and justified in their behavior. This includes everyone from saints to serial killers.
Decision Rule
When in conflict, assume the other person believes they are acting correctly and try to understand their heroic narrative rather than convincing them they're wrong
How It Works
Our brains are wired to maintain positive self-image through rationalization. We naturally frame our story to make ourselves the protagonist facing justified challenges
Failure Modes
Trying to convince someone they're the villain
Assuming others act from malicious intent
Getting frustrated when logical arguments don't change minds
Forgetting that you also have this bias
Example Decision
“Instead of arguing with a difficult client about why they're wrong, first understand what story they're telling themselves where they're the reasonable party being mistreated, then work within that narrative”