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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Mental Models

Only invest/commit when something is 'great' rather than settling for 'good'

A decision-making filter that requires opportunities to meet the 'great' threshold rather than accepting 'good enough' options due to impatience

Decision Rule

When evaluating opportunities, explicitly categorize as 'good' or 'great' and only proceed with 'great' even if it means waiting longer

How It Works

Forces patience and higher standards, preventing mediocre decisions driven by urgency or FOMO

Failure Modes

Analysis paralysis from never finding anything 'great' enough

Subjective definition of 'great' that shifts based on mood

Missing time-sensitive opportunities while waiting for perfect ones

Example Decision

An angel investor talks to 150 founders weekly but only invests in 1-2 monthly, explicitly rejecting 'good' opportunities to wait for 'great' ones with exceptional founders