My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Mental Models
Found Money Phenomena
Some successes come from unexpected timing or trend changes rather than deliberate planning, like 'getting hot in your 30s'
Decision Rule
Distinguish between planned success and found money windfalls to avoid overconfidence
How It Works
Market conditions, trends, and timing create opportunities that weren't predictable when you started
Failure Modes
Attributing found money success to pure skill
Trying to replicate found money success
Missing found money opportunities by being too rigid
Example Decision
“Hunt Brothers becomes trendy after 30 years not through planning but because generation that grew up with it reaches social influence age”