My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Expensive Happiness Principle
Your emotional state should be premium-priced - it should take significant negative events to affect your mood, not trivial inconveniences
Decision Rule
Before allowing something to upset you, ask 'Is this expensive enough to warrant trading my good mood for it?'
How It Works
Most daily annoyances are 'cheap' - they cost little but we trade our valuable emotional state for them freely. Making happiness expensive protects your mental energy.
Failure Modes
Letting trivial events ruin your entire day
Trading precious mental energy for worthless drama
Allowing others to control your emotional state easily
Example Decision
“Someone cuts you off in traffic. Instead of getting angry, you think 'That person's rudeness is too cheap - I'm not trading my good mood for something so worthless.'”