My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Energy Determines Message Reception
The energy and tone you bring to communication determines how your message is received more than the actual content of what you say.
Decision Rule
Match your energy to the desired outcome and audience expectation, not to your internal emotional state.
How It Works
Audiences unconsciously mirror and react to the speaker's energy level and emotional state, which frames their interpretation of the content being delivered.
Failure Modes
Bringing funeral energy to optimistic messages
Defensive energy that makes you appear weak
Mismatch between claimed confidence and body language
Inappropriate emotional tone for the context
Example Decision
“If announcing positive business results, bring high energy and confidence even if you feel stressed internally about other issues.”